American School of Riding

Esquestrian Business Consulting & Coaching

Learn how to succeed in the equestrian and horse management industry in an ever changing business environment from the leading industry expert.

Emily Abbate

Emily Abbate is one of the most sought after and highest paid equestrian business coaches in the world with a waiting list of clients. Emily is known as a trusted strategic consultant in the equestrian industry and “high-ticket” business space. These days, Emily’s private clients pay up to $50,000 to work with her and come from across the world to work with her.

Strategic Partner

Emily prides herself on potentially being your new best friend and competitions worst nightmare! That’s because as a strategic equestrian and stable management business coach – Emily specializes in creating “celebrity-authorities” in their respective niches which makes them rise above their competition being in a “category of one” allowing their business to reach new levels at an accelerated rate.
For the past 10 years, Emily has been a trusted advisor to Industry leaders and local “giants”. she is the revenue strategist that entrepreneurs turn to for guidance.

Specialized Experience

Emily has run group seminars and training programs for years. However today, Emily prefers working with a select number of driven entrepreneurs and stable managers/owners on a private basis, those in the Black Card Club.
Entrepreneurs choose to work with Emily because she is not just a one-trick pony “hands off coach”, but a highly successful entrepreneur herself — one of the few consultants that actually owns a portfolio of profitable business ventures, both in industry and out. In other words, she follows her own advice. Her own high-end Black Club Card mastermind group is growing all the time.


Three ways to work with Emily.

Identifying Issues Breakthrough
When a break in Emily’s schedule makes it possible to consult with someone like you who has knowledge to share with the world, but is stuck, she is truly delighted.
To be honest, many people (perhaps you) don’t have time to go through a one-size-fits-all “program” to identify the specific strategies and tactics that will catapult your business forward!
You might have an immediate opportunity you need to exploit — now!
If this describes you and you wish Emily would just detail the complete road map for your business… telling you exactly what to do (and when) — today I have good news for you.
Once a while, Emily sets aside a limited number of sessions to work privately with people like you who want to become her newest advisory clients.
Unlike the tens of thousands of dollars that Emily’s A-list clients have paid for ongoing work, this advisory-only consultation is designed to quickly and economically give you the exact steps to take so you can move forward with a well-defined plan — then execute on your own.
If you’d like to claim your spot for a consultation — contact now to book your appointment at the advisory-client rate of just $1,000 per hour.
THE ROAD MAP ~ $7,000/day.
Strategy + Implementation Sessions for Serious stable management/owners and equestrian professionals. Plus 50 hr
THE ROAD MAP, isn’t for everyone. You’ve heard “time is money” and Emily is very careful with her time and also will be very clear with who her ideal client is (so she can serve YOU best).
THE ROAD MAP is done at your location, so she can see not only the operations, but the ins and outs of your specific needs and how to accelerate your earnings and growth.
Most coaches and consultants blame themselves, and try to work on their mindset – a HUGE mistake. It’s NOT your mindset that needs to change, it’s your MODEL. The model you use today, manual prospecting to get a few leads, little or no media presence and “copying others” is NEVER going to get you where you want to be. Instead, you need a scalable, efficient and reliable cash flow. Emily will show you exactly how to do it.
THE ROAD MAP addresses the critical issues affecting equestrian professionals who are struggling to make an income, grow their income and reach the potential of their business or even know what that is. You’ll spend an entire day with Emily together outlining in signature detail the next level of your business growth.
Maximum Coaching, 1 on 1 personalised Agreement, 12 months: $75,000 + revenue share (approximately 50 hours)
PARTNER IN is for those committed to moving forward in a huge way.
You receive not only complete access to Emily, but her complete commitment to your business. Emily’s treatment of your business is just like it were her own.
If you came here for a breakthrough around high-ticket client service, world class stable management and a training stable like no other, this level is for you!
In addition, you get 50 hours of consulting and most importantly, you get access to Emily Abbate’s global rolodex of contacts and her world-class team.

How We Can Help

Today’s equestrian and horse management industry is very different from what it was, even 5 years ago. The most important aspect of running a successful business of any kind, is always looking into your business not out.

When we meet with a new client, the key to their success is being honest with us not only about the general logistics, issues and or road blocks they may be facing. But, truly honest with us and themselves about who they are and what their brand is.

We are so different from everyone else and we love being different! We love working with others to help them understand how their unique experiences, vision, expertise and creativity will set them apart and make them more and more successful.

Most riders, trainers and stable owners get into their business with the idea of I love this, I’m good at this. I’ll make a business! But, there is so much more that goes into running a successful, stable, profitable, grow able and fulfilling business. You don’t have to be an expert or have an expensive business degree. That’s what we are here for, to help you look at your business, like a business. No more winging it. Or hoping that next years earnings are as expected or not having health insurance because your business is letting you down.

We work with businesses owners, no matter how large or small your business is. Trainers, stable owners, breeders. we are all in the same industry. It’s just the details that change and you need a business coach that understands and is currently running a highly successful equestrian business to help you!

Some of the most common issues we deal are listed below. If you identify with any of these, book your session today! We will bring your earnings out, your cost down, help you reach your ideal client and help you build a brand you are passionate about!

Common Issues From Past Clients

  • Cash flow issues leaving them short each month
  • Over paying in taxes and not understanding deductions
  • Staffing issues
  • No time off and burn out
  • No capital for future projects, improvements or growth
  • Income is not predictable or varies depending on market
  • Client relations and boundaries
  • Need more clients or better clients but have no idea how to reach them
  • Disorganized books and no real data on what the heck is happens to their money

Why Join With ASR

  • Cash flow and capital management issues
  • Client relations and boundaries
  • Time management
  • Staff management
  • Branding and marketing
  • Social media and how to use it for your specific needs
  • Growth and expansion road blocks
  • Return on investment opportunities
  • Debt management and resolution
  • Growth through referral
  • Daily operations
  • Brand matching to actual daily function

What To Expect

When a business owner opens up to us and decides to look at their business. It’s a huge step and can be an emotional and unexpectedly scary thing. Our business is a direct reflection of ourselves. It is our goal to make your business look, feel, function and grow with your values in mind.

The more unique your brand is the more successful you will be! Depending on how you choose to work with ASR and at what level. You will receive a scheduled appointment either through Skype, over the phone or at your home location.

Once that session is scheduled you will receive a welcome kit, with a simple question sheet to help us understand your unique needs and the issues you are dealing with. This helps us prepare to help you in the most effective and efficient way. If after examining your answers we feel you may need more or on going attention or in some cases Can drop down in hours needed we will make those suggestions. You will also receive an invite to join the ASR business coaching Facebook family page.

On the day of your session, Breakthrough or Road Map we will have a list of redline issues that require immediate action. Then a list of yellow line issues that require some changes or can wait a short time before being addressed and a list of green line point that help you understand what is working!

By the end of your session you will have a clear idea of action to take to improve, grow and succeed!

We care about your business, your growth, your brand and you. No matter what level you choose, we will always be available to add on more sessions as need or upgrade you to the next level as needed.

Why you should invest with ASR business coaching

  • On average our clients increase earnings 20% to 40%
  • Brand recognition and authenticity
  • Decrease in revolving debt
  • Increase in volume and client value
  • Decrease in stress and uncertainty
  • Growth and expansion with a 3, 6 and 12 month plan
  • Cash flow increase
  • Capital management plans
  • Return on investment 50% to 200%

Our clients receive ongoing support and access to the Facebook community exclusive to ASR clients. VIP events, trips and tickets.

Its time to invest in your business, yourself, your life and your future!

Interested and ready to get started in the Partner In Program?

Give us a call. Let’s discuss your needs and see if your business qualifies.